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Evaluates creative strategy thinking across performance advertising, creative testing, audience messaging, data interpretation, and cross-platform execution.

Evaluates strategic thinking across media buying, attribution, channel strategy, measurement, and cross-platform performance analysis.

Evaluates knowledge of Meta Ads campaign structure, creative strategy, audience targeting, scaling, attribution, and measurement.

Evaluates knowledge of Google Ads campaign structure, bidding strategies, Performance Max, Shopping, Search, attribution, and measurement.

Evaluates knowledge of Klaviyo, email marketing, SMS strategy, deliverability, segmentation, flows, and lifecycle marketing.